simotasia / design, type, music
Process / SIMOTASIA

Research & Discovery.

Before deciding how something looks, it helps to understand who it is for, why it matters and what already exists.

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Photorealistic design studio visual illustrating Research & Discovery
PRACTICE / POINTS OF INTEREST

What matters here.

01

Explore the design problem

Exploring how small intentional choices support better design and more expressive communication.

02

Read content and audience needs

Exploring how small intentional choices support better design and more expressive communication.

03

Identify meaningful constraints

Exploring how small intentional choices support better design and more expressive communication.

CONTINUE EXPLORING

Other directions.

Conceptual reference image for Typography
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Typography

An exploration of letters, readable layouts, typographic scale and expression.

Conceptual reference image for Digital Design
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Digital Design

Thoughts on purposeful visual systems for websites and screen-based experiences.

Conceptual reference image for Design Process
Process ↗

Design Process

A grounded look at the sequence from discovery to visual exploration and refinement.